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googles_new_algorithm

Google will be using mobile friendly websites as a ranking factor please see below content from http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html :

Webmaster level: all

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:

1. More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test.
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in ourWebmaster Help Forum.
Posted by Takaki Makino, Chaesang Jung, and Doantam Phan

If you would like to discuss this and its full impact contact Colin on 01709 242042

eqeqw

A new year a new beginning… we thought that we needed to be closer to our clients in Rotherham and we have now moved into an office on the main street in Parkgate on Broad Street.

We decided to go the full monty and design a new website and branding!

We hope you like the new site and if you fancy a chat we can put the kettle on and discuss anything IT, Marketing or Web related!

Call us on 01709 242042 or email us office@mozit.co.uk

 

Tips for creating quality content

The latest algorithm updates implemented by Google have had a dramatic effect on a lot of companies websites, this effect has mainly been negative and in part as a direct result of a specific element of the metrics within Panda and Penguin and this is the quality of your content. This is now such an important factor that every website owner needs to take the content of their site very seriously, and do what ever they can to improve it. Often this means a full and complete overhaul of the textual content, along with meta tags and keyword usage, in other cases the impacts have not been so significant mainly due to the fact their original content is of a sufficient quality that these Google updates have not penalised them yet!

Remember this is the just the start of a regular series of updates that Google plan to roll out in an attempt to provide its search engine users with quality and more accurate search results. If you have been lucky enough not to be affected yet, then that doesn’t mean that subsequent updates won’t impact you negatively in the future.

Now is the time to future proof your website and consider the three main ways you can do that with your web content.

  1. Ensure you have relevant content on your website. This is content that is specific to your product or service offering, containing details relating to the issues of your website and nothing else. For example, if your website is about Solid Wood Kitchen Worktops, then your content needs to reflect that and associated materials, not have content that relates to car parts or photography.
  1. Quality content is key, so make sure that if you don’t have the skills in house to write cohesive copy, that you employ someone to do this on your behalf. Mozit has great copywriting skills and we can do this for you, so take advantage of this expertise as this will no doubt enhance your content and help your rankings.
  1. Never plagiarise content from other website, always write your content from scratch. Not only is it infringing copyright laws but it is heavily detrimental to how Google will view your content. Whether its descriptions of your services and products, or articles for a Newsfeed or Blog Page, always write unique, quality content, limiting the key word and key phrase usage.

As Google and other search engines develop more and more sophisticated algorithms, it becomes more and more important to ensure that the content on your website is appropriate, well written and unique.

Knowing your business critical keywords and phrases is crucial to gaining valuable rankings, so you need to make sure that you undertake research through Google Analytics, ensuring you research your most successful competitors to see what key words and phrases they focus on and where and how they are building their links.

A common mistake that a lot of people are continuing to do is just to focus on their homepage, literally opting just to focus their keywords, appropriate and unique text on this one page and choosing to ignore or overlook the rest of their site. Assuming that you receive the most traffic via your homepage is a false assumption and can be costly to the successfulness of your entire SEO campaign.

Take some time to scrutinise the traffic your site generates. Look at the most accessed pages, navigation around your site and also the amount of time visitors are spending on each page. This holds so much valuable information and will determine the order of which you should focus your attentions. Things to bare in mind though is that your services or products pages will generally be the things picked up via a search, therefore when the visitor clicks that link it will by pass your homepage and take them straight to the product or service they have searched on. If the content on those pages is inappropriate, poorly written or formatted or generally lacking, the visitor will immediately click away back to the search results.

When researching and forming your strategic objectives and business critical key words and phrases you need to firstly consider whether your keywords are specifically for a local or regional market, or international? Then comes the language you are targeting your search in. In most cases this is English but in some international businesses it can be multi-language.

If you are overhauling an existing website then bare in mind it could be easier to completely rewrite the entire content of the site with the keywords and phrases in mind. Optimising all of your content is extremely important, but undertaking the research advised above can help you prioritise your pages.

It could be that you whole site requires restructuring, or if this is a new site then consider these principals:

  1. How easy to navigate is your structure? Is it logical and intuitive?
  2. Have you incorporated optimised URL sub-structures into the overall structure of your site?
  3. Are your keywords and phrases aligned with user logic?
  4. Can you upscale your website, either products or services, or region, country if required?
  5. Are your keywords used in page titles to influence your on-page keyword density?
  6. Ensure your keywords are consistently used, not variations of them

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